What makes a good charity website

As a bonus, they include a matching gift research tool on their donation form brought to you by Neon CRM partner Double the Donation. By providing their potential donors with many options, the donor is more likely to find a way that works for them and be more inclined to give. The button prompts you to donate in a way that stands out and explains exactly what the donation goes toward: Funding an ISF changemaker.

Islamic Scholarship Fund does this with a logo that summarizes the organization precisely. Women in Toys brings together professional women in the play industry toys, licensing, and entertainment from all around the world with networking and career opportunities, seminars, and forums. Their mission is to empower, inspire, and promote women in these careers to help them advance in the industry and achieve professional and personal success.

Just below, they have short sections: our mission, who we are, what we do, and how we do it. Check out Neon Websites. Your email address will not be published. Menu Toggle Products. Events Management Arts People. View All Products. For Teams. Partners Directory. They keep their charity website updated for current events. They make it clear how to donate. See it for yourself Branding and Colors As seen above, Concrete Safaris has chosen blue, green, and orange as their brand colors.

This website fits the brand perfectly, is accessible and appropriate for all age groups. It uses modern technology and sets the tone perfectly. Just Giving has made charitable giving easy for a completely new generation and is not only designed to make it easy to give, but also provide the right amount of incentive for the target market.

Just the right balance of information, celebrity endorsement and information to encourage donation. The site is incredibly easy to navigate and has a fitting design. This website perfectly appeals to its target audience. Not strictly a UK website, but our firm favourite. Great design and information as well as a clear function. It relates well to its audience and stands clear of the competition by being a virtually perfect fit-for-purpose site.

Be extremely clear with what the charity is, what it does, how it can be supported and the benefits that support will bring. You need to convince people first and take them on the correct journey through your site, do not be too eager.

Communicate with people, offer the option to receive updates and email sign up. It may take several weeks of courtship and customer education before they are prepared to donate to your charity. Use Pictures, use video and audio to show people what the charity is all about.

Your website is the perfect place to show people what you are all about. They make calls to action obvious and ensure that users can easily find further information as needed. As website users, we are becoming increasingly impatient. Just like any other sector, third sector websites need to deliver a clear and engaging case for support in an instant.

Failure to achieve this is a risk to the charity. The best charity websites have several things in common. Many of the charities we work with know how to talk about themselves, their purpose, their achievements, and their impact. Encouraging a membership organisation to focus attention on its members is not revolutionary. Neither is suggesting a charity focus on its supporters.

Charities like yours are doing it every day. The Wildlife Trusts use their logo, photographic imagery, and copy to clearly state their purpose. Their use of colour in the calls to action make it easy for the user to engage on the site. Have you noticed how streamlined the very best charity websites appear to be? They've broken the written content down so that the user can choose what to read and when.

Your copy will need rethinking as a result of simplifying your navigation and considering your content hierarchy. Care International 2. WWF 3. Childline 4. Macmillan Cancer 5.